Influencer Marketing on PAGCOR Gaming Casinos
- Everyday Living Community
- Jul 15, 2025
- 1 min read
Updated: 6 days ago
The iGaming sector under PAGCOR regulation has seen explosive growth, with Gross Gaming Revenue (GGR) reaching PHP 410 billion ($7.16 billion) in 2024, and iGaming revenues alone surging 165% to PHP 154.5 billion ($2.6 billion). This growth has created fertile ground for influencer-driven campaigns, especially in esports and online gaming.
🎯 Role of Influencer Marketing in PAGCOR Gaming
While PAGCOR itself does not publish influencer marketing statistics, influencer campaigns are increasingly tied to esports and iGaming promotions in the Philippines. Key trends include:
Esports Expansion: Influencers in basketball, esports, and streaming communities are driving mainstream adoption of sports betting.
Localized Campaigns: Filipino gaming influencers on YouTube, TikTok, and Facebook are used to promote casino games and online platforms, especially targeting younger demographics.
Trust & Engagement: Influencers help normalize gaming content by blending lifestyle and entertainment, making campaigns more relatable compared to traditional ads.
⚠️ Risks & ChallengesRegulatory Oversight:
PAGCOR is transitioning into a pure regulatory body by 2025, which means stricter compliance rules for marketing campaigns.
POGO Ban Impact: The ban on Philippine Offshore Gaming Operators (POGOs) shifted focus to domestic operators, limiting international influencer tie-ins.
Responsible Gaming Concerns: Influencer-led promotions risk glamorizing gambling without highlighting exclusion programs or responsible play.
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