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Doe Paoro – A Case Study for Artists
The challenge for today’s artists is clear: how do you increase stream volumes and convert them into measurable value per stream across platforms? For independent creators like Doe, the digital landscape is both full of opportunity and highly competitive. Current stats show an audience of 39,000 listeners with a 21% fan retention rate per year. While this is a strong foundation, the real goal is to convert stream volumes to 3% across all platforms, ensuring sustainable growth
Everyday Living Community
Oct 11, 20252 min read


Kokolato - From Bali to Web3
When I was in Thailand in 2020, the buzz around Web3 adoption was impossible to ignore. Everywhere you turned, entrepreneurs and brick‑and‑mortar brands were eager to jump on the digital transformation bandwagon. The challenge was clear: how does a traditional business transition into the Web3 ecosystem without losing its identity or alienating its loyal audience? See how Kokolato transform their physical store into blockchain, NFTs, and decentralized platforms that could res
Everyday Living Community
Sep 1, 20252 min read


Acquisition Strategies for iGaming
I have been running digital marketing strategies for both EU and Southeast Asian markets on online gaming for the last 15 years. Most of the employers I've worked with has challenges on getting sign ups or their paid ads were not generating the revenue that they thought they'll have. The first thing that I always look are their data analytics and translates the disconnect between their strategies and their goals. Here's how I made the full 360 marketing acquisition for Ole7.
Everyday Living Community
Aug 25, 20251 min read


Influencer Marketing on PAGCOR Gaming Casinos
The iGaming sector under PAGCOR regulation has seen explosive growth, with Gross Gaming Revenue (GGR) reaching PHP 410 billion ($7.16 billion) in 2024, and iGaming revenues alone surging 165% to PHP 154.5 billion ($2.6 billion). This growth has created fertile ground for influencer-driven campaigns, especially in esports and online gaming. 🎯 Role of Influencer Marketing in PAGCOR Gaming While PAGCOR itself does not publish influencer marketing statistics, influencer campaign
Everyday Living Community
Jul 15, 20251 min read


Is AI good for business?
I’m on the internet since 2003 and started working on search engines in 2008. The tools back then were MAPQuest for driving directions, 411.com was the telephone directory online and White Pages when you want to find businesses, their address and contacts and Google was on Beta, AskJeeves – remember AskJeeves?? Yahoo was the top […]
Everyday Living Community
Feb 14, 20253 min read


Passion, Purpose and Creativity
In everything I do, I put Creativity and Passion to it. It’s already embedded in my personality to become creative and passionate at work. Creativity and passion are not just traits I bring to the table—they are deeply embedded in my personality and the foundation of everything I do. Working in the dynamic fields of […]
Everyday Living Community
Jan 7, 20253 min read


My Life On The Internet
I started working in online gaming in 2008 where I was doing campaigns for VIP players to encourage them to spend more and play more. Then I started doing email scraping, building lists for email marketing purposes and had lots of these clients from Australia in 2011 – hello Linkedin. But before all of these, […]
Everyday Living Community
Dec 15, 20243 min read


My experiences working with Start Ups
Why do they hire people like you and me? 99% most of the time startups are looking to grow and scale within 6 months to sell their brands fast to investors, white label B2B scale. Most of the time, they also don’t make it in a year or 2 year’s time and they will run […]
Everyday Living Community
Oct 10, 20244 min read


Why working as a freelancer and as an office worker is almost the same except…
I have been taking on different projects while being employed to earn extra income. These side hustles have added value to my skill set in ways that my regular job could not. With various projects I’ve handled—from data entry, data analysis, and web management to SEO, content writing, email marketing, strategic planning, appointment setting, and […]
Everyday Living Community
Apr 10, 20243 min read
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